When we developed
Random we were driven by the idea of the singularity of books and the uniqueness of the relation between reader and book. Every book was supposed to recieve its true place and space in a bookcase.
By observing peoples use of Random, we noticed that it wasn`t host for books only. Memorabilia, souvenirs, sculptures also found their way between the books.
That made us think of the storing habits. Why do people store what items in which way?
And we quickly discovered the play between concealment towards displaying.
There is a linear transition from items being tucked away and the ones brought on display.
It is not caused singularly by functional matters, that could be reduced to the frequency of use or the size of the item, but also by the expression of the emotional liaison to an object.
The hidden could be the less liked or the most secret, the visible could be the most important or prestigious.
So we created a playground for this paradigm.
From total concealment to explicit exposition you now find the right space for every personal item.
Random Cabinet gives the possibility to put away the unneeded, the unwanted, the precious or the secret.
Random Box leaves places to display the important, the beautiful or the frequent used objects and to hide the valuable.
for MDF Italia