Books are the carriers of wisdom and poetry, of science and philosophy, of anarchy and revolution. The carriers of minds and thoughts, and as free as thoughts are, a books life should be granted to be.
In accordance to human functional and social imperfections we usually force the most valuable possession of mankind in orthogonal patterns. Easy to understand, easy to control!
But everything lives by itself. It randomly creates its own environment. The book on the shelf communicates its content, its back formulates the longing for attention.
So we are obliged to respect the books inherent content. We need to give way to this longing. We need to break the patterns that constrict the expansion of mind.
So we created Random. The shelf where every book finds its true place!
for MDF Italia